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Effective Date: May 1, 2022
1. The Information We Collect
Information You Provide
GoPro collects a variety of information that you provide directly to us, including personal data that may be contained in videos, comments, or other submissions you upload or post to the Services. “Personal Data” is information that is related to an identified or identifiable natural person and is protected as personal data under applicable data protection laws.
The specific types of information collected will depend upon the Services you use, how you use them, and what you choose to provide, and may include your full name, email address, phone number, product serial number, home address, mobile phone number, credit card information, shipping address, gender, birth date, and zip code. Our mobile services may request your Wi-Fi network name and access to your photos and videos to enable you to download photos and videos to your computer/mobile device or upload photos and videos to your GoPro account or social media accounts. Those who win a prize in our contests may be required to provide their social security number and other identification for tax purposes, which will only be used for prize fulfillment purposes. When you shop through our web store, we may collect data such as the purchases you have made, items in your shopping cart, and how often you make purchases. We also collect information you choose to include in your GoPro account, including, but not limited to, videos and photos, any comments on yours or others’ posts, interests and preferences, location, videos and photos that you have favorited, and other GoPro users whose GoPro accounts you follow.
How We Collect Information You Provide
We may collect the above types of Personal Data in the following contexts:
Information We Automatically Collect
When you use our websites (including our web store), we collect and analyze information about your computer or mobile device, such as your browser type, IP address, a mobile device identifier (e.g., a IDFA on Apple products like the iPhone and iPad or similar advertising identifiers), browser language, operating system, error logs, the state or country from which you accessed the Services, referring and exit pages and URLs, platform type, the number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time you used the Services and upload or post content, error logs, and other similar information. We monitor customer traffic patterns and site usage to help us develop the design and layout of the site, and to improve the content of our website to better match the interests of our website users.
When you connect your GoPro device (such as a camera) to the Internet or to a GoPro desktop software application (discussed below), we may automatically receive certain information about your GoPro device and your use of it, including camera type, serial number, IP address, firmware version, log files, camera modes, settings, durations, error rates, and other similar usage information. This information helps us to improve our products and services, troubleshoot bugs, and analyze camera errors.
Mobile Software Applications
When you use a GoPro mobile application we may automatically receive certain information about your mobile device and use of the application, including a mobile device identifier, advertising identifiers), operating system, version, IP address and other similar information, such as time spent in different portions of the GoPro mobile application and error rates. We may also collect different types of information about your location, including general information (e.g., IP address, zip code) and more specific information (e.g., precise GPS information using the mobile devices used to access the Services), as detailed further below.
GoPro Desktop Software Applications
Our desktop software, including but not limited to Quik Desktop App, may automatically send data to us about usage of the service or the software when it connects to the Internet. This information will include information about your computer such as operating system, technical specifications, IP address, and data related to your use of the service or the GoPro software on the computer, e.g., number of installs and downloads, screens visited, time spent in different portions of the GoPro desktop application, error rates, screen resolution selected, video recording mode, features used, and other similar information. We monitor customer software usage to help us develop the design and layout of the desktop software and to improve the content to better match the interests of our users.
Connected TV Applications
When you use a GoPro TV app, we collect and analyze information such as your IP address, operating system, the number of clicks, videos viewed and liked, the amount of time spent on particular videos and the app, the date and time you used the app, error logs, and other similar information.
When you install our mobile applications, you will if legally required be asked to grant access to your mobile device’s geolocation data. If you grant such permission, we will collect information about your precise geolocation (i.e., your real-time geographic location), and will use that information to customize the Services with location-based information and features. You can withdraw your consent at any time. Moreover, you can disable the GPS or other location-tracking functions on your mobile device, provided your mobile device allows you to do this. See your device manufacturer’s instructions for further details. We may also be able to collect location information through your use of a GoPro device. If so, we will ask you before this information is captured and you will be given the opportunity to turn it off.
Some GoPro devices (like our cameras and drones) have geolocation functionality that enables you to automatically associate your location with the content that you create on that GoPro device. On such devices you will be asked for your consent to activate the GoPro device’s geolocation functionality. If you grant such permission, any content that you create on that GoPro device will have the location where the content was created embedded on the content file. If you no longer wish to use the geolocation functionality you can disable it in the GoPro device’s settings.
Information from Other Sources
2. Cookies and Similar Technologies
Please see our dedicated Cookies Policy.
3. Online Advertising and Analytics
We may use third-party web analytics services on our Services, such as those of Google Analytics. These service providers use the sort of technology described in the Automatically-Collected Information section above to help us analyze how users use the Services, including by noting the third-party website from which you arrive. The information collected by the technology will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Services. We also use Google Analytics for certain purposes related to online marketing, as described in the following section. If you’d like to opt out of Google Analytics, please use the Google Analytics Opt-Out Browser Add-on located here: https://tools.google.com/dlpage/gaoptout
We do not serve third party advertisements to you while using GoPro.com. However, we do work with website analytics and advertising partners, including Google, Doubleclick Campaign Manager, AdRoll, Commission Junction and Facebook, to deliver GoPro advertisements on third party publisher websites - these partners may set cookies on your computer's web browser. These cookies allow our partners to recognize your computer so that the ad server can show you GoPro advertisements elsewhere on the Internet, and so that our analytics software can measure your engagement and interactions while using GoPro.com. In this way, ad servers may compile certain information about where you, or others who are using your computer, saw our advertisements, whether or not you interacted with our advertisements, and actions performed on subsequent visits to GoPro.com. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you, and it allows GoPro to optimize the performance of our advertising campaigns and the usability of our website. In other words, we use analytics data in concert with data about our online ads that have been shown using the Google Display Network, DoubleClick for Advertisers, or other online advertising networks. By doing so, we can understand how anonymous users interacted with our website after seeing our ads.
Notice concerning Do Not Track. Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. We are committed to providing you with meaningful choices about the information collected on our website for third party purposes, and that is why we provide the Network Advertising Initiative and the Digital Advertising Alliance opt-out links below in Section 6. However, we do not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT.
For more information about these advertising and analytics services and how to opt out, please see the “Your Choices” section below.
4. Uses of Information and Legal Bases for Processing
GoPro uses the Personal Data it collects as further described in Section 1 above for the following purposes:
The legal bases pursuant to which we process information as discussed above are:
We only rely on one of the above bases to process your personal data where the applicable law permits.
5. Sharing and Disclosure of Information
GoPro will share information as outlined below or with your consent:
6. Your Choices
GoPro provides you with a number of choices with respect to the information we collect and use as discussed throughout this Policy. Some of your choices include:
7. EEA Rights to personal information
EU and Swiss individuals have the following rights, under certain circumstances:
8. EEA User Right to Lodge a Complaint Before the Data Protection Authority
You have the right to lodge a complaint with a supervisory authority, in particular in the EU Member State of your habitual residence, place of work or place of the alleged infringement if you consider that our processing of your Personal Data infringes the applicable data protection laws. Please contact us at firstname.lastname@example.org and we will provide you with detailed information as regards the contact details of the respective competent supervisory authority.
9. China Rights to personal information
Chinese individuals have the following rights, under certain circumstances:
You may assert these rights at any time by logging into your GoPro account and accessing features such as Edit Profile and Account Info. You may also email us to correct or change any information or request which Personal Data (e.g. name, address) we have stored or to assert any other of your rights as mentioned above by filling out our contact form located at https://community.gopro.com or by emailing us at email@example.com.
10. Privacy Information for California Residents
If you are a California resident, California law requires us to provide you with additional information regarding how we collect, use, and share your “personal information” (as defined in the California Consumer Privacy Act (CCPA)).
Categories of Personal Information We Collect
How We Use and Share These Categories of Personal Information
We use and share the categories of personal information we collect from and about you consistent with the various business purposes we discuss throughout this Policy. See the “Uses of Information” and “Sharing and Disclosure of Information” section(s) above for more information.
Please note that the CCPA sets forth certain obligations for businesses that “sell” personal information to third parties. Based on the definition of sell under the CCPA and under current regulatory guidance, we do not believe that we engage in such activity and have not engaged in such activity in the past 12 months from the effective date of this Policy.
Your California Privacy Rights
CCPA Rights Disclosure: If you are a California resident, the CCPA allows you to make certain requests about your personal information. Specifically, the CCPA allows you to request us to:
The CCPA further provides you with the right to not be discriminated against (as provided for in applicable law) for exercising your rights. Please note that certain information may be exempt from such requests under California law. For example, we need to retain certain information in order to provide the Services to you. We also will take reasonable steps to verify your identity before responding to a request. If you would like further information regarding your legal rights under California law or would like to exercise any of them, please contact us here or write us at firstname.lastname@example.org.
California Shine the Light Disclosure: California Civil Code Section 1798.83 permits customers of GoPro who are California residents to request certain information, once per year, regarding our disclosure of their personal information (as defined by California law) to third parties for their own direct marketing purposes, or in the alternative, that we provide a cost-free means for consumers to opt out of any such sharing. We do not currently share personal information with third parties for their own direct marketing purposes.
11. Privacy Information for Nevada Residents
Under Nevada law, certain Nevada consumers may opt out of the sale of “personally identifiable information” for monetary consideration (as such terms are defined under Nevada law) to a person for that person to license or sell such information to additional persons. We do not engage in such activity; however, if you are a Nevada resident and you have purchased products or services from us, you may submit a request to opt out of any potential future sales under Nevada law by email@example.com. Please note we may take reasonable steps to verify your identity and the authenticity of the request. Once verified, we will maintain your request in the event our practices change.
12. Third Party Website Links and Features
13. Customer Reviews
14. Children’s Privacy
GoPro’s Services are intended for general audiences and not for children under the age of 13. We do not knowingly collect personal information from children under the age of 13 and if we become aware of such collection, we will take reasonable steps to delete any such information as soon as practicable.
15. International Users
GoPro operates primarily in the United States and as a result, we, and/or our service providers that perform services on our behalf, may collect, process, and store your information in the United States and in other locations outside of the European Economic Area. By using the services, you acknowledge this, and understand that any transfer of your data to the United States or another location will be in compliance with applicable data protection laws.
16. Privacy Shield - EU – US and Swiss US Data Transfers
GoPro complies with the E.U. – U.S. and Swiss – U.S. Privacy Shield Frameworks (“Privacy Shield<”), with respect to data transferred pursuant to the Privacy Shield Framework, as set forth by the U.S. Department of Commerce and approved by the European Commission and Swiss Federal Council regarding the collection, use, and retention of Personal Data GoPro receives from the European Union and Switzerland. Specifically, GoPro adheres to the Privacy Shield Principles of (1) Notice; (2) Choice; (3) Accountability for Onward Transfer; (4) Security; (5) Data Integrity and Purpose Limitation; (6) Access; and (7) Recourse, Enforcement and Liability in respect of any Personal Data received from the European Union and Switzerland.
GoPro Care Inc.
GoPro Care Services Inc.
Privacy Complaints Handling, Recourse and Enforcement
Email address - firstname.lastname@example.org
We will respond to any complaints as soon as possible and within 45 days.
We encourage EU and Swiss individuals who have questions or complaints about how we process their Personal Data under Privacy Shield to contact us at email@example.com. We will work to resolve your issue as quickly as possible, but in any event within 45 days of receipt. If you have an unresolved privacy or data use complaints that we have not addressed satisfactorily, please contact, free of charge, our dispute resolution provider, JAMS, at https://www.jamsadr.com/eu-us-privacy-shield. If you are an EU or Swiss individual and unable to resolve any complaints through any of the above methods, you may be able to invoke binding arbitration through a Privacy Shield panel, in accordance with the Privacy Shield Framework at https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint
Please note that if your complaint is not resolved through these channels, in certain limited circumstances, a binding arbitration option may be available.
GoPro is subject to the investigatory and enforcement powers of the Federal Trade Commission in the case of any failure to comply with the Privacy Shield.
18. How we Protect Your Information
The security of your Personal Data is important to us. We have implemented administrative, technical, and physical security measures to protect against the unauthorized access, destruction or alteration of your information. Despite our best efforts, however, no security measures are completely impenetrable.
19. Data Retention
20. Automated individual decision-making, including profiling
We don’t use your Personal Data to make decisions with legal or similar effects for you based only on the automated processing of your Personal Data.
21. GoPro Contact Info
Email address - firstname.lastname@example.org
GoPro, Inc., 3025 Clearview Way
San Mateo, CA 94402, USA